A lot of it comes down to what you say and do with people day-in-day out. How well you listen.
What questions you ask. How you deliver tricky feedback. How well you find the right fit between people’s talents and motivations and the task in hand. How easily you pick up the subtle signals that alert to you to problems before they blow up in your face. In short, how well you facilitate the idiosyncratic creative process of everyone on your team . Now ‘business coaching’ may not sound like the most inspiring activity in the world, but it does offer you an effective approach to managing and developing creative people.